Web Strategy

Arthana Technologies specializes in creating web strategy that suits your business. Our wide range of web strategic services are,

If your company isn’t tapping the power within your brand development strategy, you’re losing money. Plain and simple! A well-conceived brand development strategy has the power to inspire both your employees to do their jobs better and your customers to remain loyal to your brand. Sound like something you need? ArthanaWebStudio is the place to get it.

We examine your industry, company, products, services, employees, clients, prospects and the marketplace with unbiased eyes. Our recommended action steps are based on empirical evidence. Your Strategic Marketing Plan will be an original and creative document that will serve as the "blueprint for success" for all future marketing activities.

Markets and products go through predictable life cycles. Regardless of how old your market is and what degree of competition you experience, in order to turn the tables on your competition, you must first plot the location of your product's lifecyle on the maturity curve. We make it simple for you.

Strategic planning and execution can make the difference between being a mediocre "me-too" company and a trailblazing category-killer. We provide strategic plan to your business to grow.

Administrative costs can be dramatically reduced through proper usage of a web site. Clients frequently call for a "write-up" or brochure on your firm or company. Normal communications methods can be supplemented by referring clients to your web site. Forms and documents such as job applications, qualifications' criteria, newsletters, articles, maps, internal data, etc., can be placed on your site. Databases can assist in inputting and managing data from a variety of locations. Desired areas can easily be password-protected.

The Internet is growing at more than 10 percent per month. Based upon The American College Survey Group, Forbes 500 CEO’s expect to generate almost 40 percent of their sales through the Internet within the next ten years.

Busy television, newspapers and magazines viewers will continue to shift their attention more to the Internet and away from traditional media. Consider the trend outlined in a recent study by the Pew Research Center for the People and the Press as written in ZDNet AnchorDesk.

* Booth facilities at Laptop Lane - Photo by Consultwebs.com © 2001 - 2002 - Click to EnlargeMore than 30% of Americans go online for news at least once a week. This is an increase of 10% from 1998;

* 40% of college graduates now get their news online, up from 24% in 1998;

*More than 30% of Americans go online for news at least once a week. This was up 10% from 1998.

Internet advertising revenue jumped 40 percent in the first half of 2004, driven largely by the growing popularity of keyword ads tied to search results.

A December 29, 2002 CNN article stated that About 60 percent of 2,000 people surveyed in the Pew Internet and American Life Project study said they used the Web regularly. Two-thirds of those had been online for three or more years. At least 80 percent of the Internet users questioned in September and October said they expected to find reliable news, health care information and government services information on the Web. Almost as many Internet users, 79 percent, said they expected to find a business with a Web site that will give them information about a product they are considering buying.

On top of that, Forester Research predicts that by the end of 2004, roughly half of all Internet ad spending will come from the pockets of the traditional media. Newspapers will suffer the biggest losses.

It is advisable to learn, understand, and tap into this medium. You can provide an in-depth profile of your firm or business. New clients can be attracted locally, regionally and globally. You can communicate with information seekers.

* Strengthening relationships and the ability to market additional services to existing clients;

* Information is available twenty-four hours per day with minimum cost and resources;

Consider your desired clients and image. Most businesses and law firms want well-funded, progressive clients. These clients usually have web pages. If one of two competitive firms has a professional web site, which firm do you think will be viewed as being more progressive?