Viral Marketing |
Viral marketing describes any
strategy that encourages individuals to pass on a marketing
message to others, creating the potential for exponential
growth in the message's exposure and influence. Like
viruses, such strategies take advantage of rapid multiplication
to explode the message to thousands, to millions. |
| Advantages of viral marketing
strategies: |
 |
They can work very well since you're taking advantage
of other peoples' existing networks of relatives and
friends. |
|
If people receive a message from a friend rather than
a stranger, they're more likely to read it, treat it
seriously and respond to it. |
|
They're inexpensive to set up. |
|
Once set up, they can go on and on working without costing
you any extra money. |
| Some examples of effective
viral marketing strategies include: |
|
Giving visitors the option to "recommend this website"
by e-mail. |
|
Offering virtual postcards, interesting articles, humorous
or creative messages, or other items on your website
that are easy to transfer and replicate. |
|
Featuring a valuable incentive in your e-mails that
readers will want to let their friends know about -
like competitions, free services or discount vouchers. |
|
Simply encouraging people to forward your e-mail newsletter
to friends. |
| Is Viral Marketing Right
for my Business? |
Because viral marketing relies
on electronic word of mouth, it works best for businesses
with a strong online presence. If your business relies
mostly on local foot traffic and has only a token Web
site, you may be better off devoting your time and resources
to more traditional marketing methods. |
Companies that do business or attract
customers through their Web sites and those that interact
frequently with customers via e-mail will be much more
likely to employ viral marketing strategies successfully. |
If you're interested in ArthanaWebTechnology
in implementing viral marketing strategies for your
website or any of the other services we offer, please
go to our contact
page. |
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